De Chamanto

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Development of the visual identity for “De Chamanto”, a product line made with the technique of chamanto. The work included a study of the town, visual identity of the brand, typeface design and graphics. This was part of the project “Innovation of traditional craftsmanship of Cachapoal”, led by Traditional Handicraft Program at the UC School of Design. Developed with Ángeles Briones.

Desarrollo de la identidad visual “De Chamanto”, una línea de productos realizados con la técnica del chamanto como parte de un prouecto del Programa de Artesanía UC. Desarrollado junto a Ángeles Briones.

 

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2014

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This is a "chamanto" and it is woven in Doñihue, a small town from Chile

This is a “chamanto” and it is woven in Doñihue, a small town from Chile

The "chamanto" technique is highly complex and only a few knows how to create the drawings in the textile, called "labores"

The “chamanto” technique is highly complex and only a few knows how to create the drawings in the textile, called “labores”

Here are some examples of the “labores” (there are plenty of them!)

Skills: Graphic Design, Icon Design, Lettering
Client: Programa de Artesanía UC