De Chamanto

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Development of the visual identity for “De Chamanto”, a product line made with the technique of chamanto. The work included a study of the town, visual identity of the brand, typeface design and graphics. This was part of the project “Innovation of traditional craftsmanship of Cachapoal”, led by Programme for Crafts UC. Developed with Ángeles Briones.

 

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2014

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This is a "chamanto" and it is woven in Doñihue, a small town from Chile

This is a “chamanto” and it is woven in Doñihue, a small town from Chile

The "chamanto" technique is highly complex and only a few knows how to create the drawings in the textile, called "labores"

The “chamanto” technique is highly complex and only a few knows how to create the drawings in the textile, called “labores”

Here are some examples of the “labores” (there are plenty of them!)

Skills: Graphic Design, Lettering
Client: Programa de Artesanía UC